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360 DEGREES OF ADVENTURE

- 360/VR Video Experience -

mammoth lakes tourism

For a destination this epic—one whose tagline is “No Small Adventure” and whose strategy positions the place as a larger-than-life wonderland—it only made sense to go big with the content we created.

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So, naturally, we made a 360-degree video. With illustrations, which has rarely been done. And with two seasons. And with custom drones in freezing temperatures. It was a big task to take on, but the final product was awesome. It was promoted through YouTube 360 and Facebook 360 and various other 360-degree media placements and as an unwrapped (“Tiny Planet”) non-360 version where 360-degree videos could not be played. It was also featured at trade shows with VR headsets as an even more immersive experience.

digital video

Here she is: the full 360-degree video.

digital video - flat

"Unwrapped" flat videos—non-360—were created for various video environments like social media. Here's one of the cut-downs.

Tiny Planet
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case study video

Tired of reading? Check out the case study we made.

Mammoth Lakes - 360 Case Study
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awards

All that work returned some pretty big success, including more than 14.4 million video views (and counting), high watch times and some pretty neat national recognition.

  • Brand Film Festival Winner for best 360 Video Content

  • VR / 360 Video - Branded - Gold W3 Award

  • Craft-Use of 360 for Branded Content – Silver Telly

  • General-Travel/Tourism for Branded Content – Bronze Telly

  • Film, Video & Sound Branded Content & Entertainment – Bronze San Diego ADDY

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